Saatchi & Saatchi and The Worst Good Idea of All Times

Why I am considering to buy Android
Backward compatibility of IOS4 with 3GS is ridiculous. Battery flies in half the time as it use to.
Speed is also crap on my 3G as per video here
Steve Jobs is denying the issue which is what makes me really upset.
I love Apple but I am not an idiot. Ready to explore the Android world and go back to the Source!
UPDATE: Apparently I am not the only one
Event Marketing, Technology and Social Media, 10 Trends to Watch

Mark Zuckerberg hits London
I was lucky enough to attend the Facebook Developer Garage in London today.
I listened to Zuckerberg highlighting the developments of the OpenGraph, which is rocking social networks and the way we consume websites.
With 300K websites already adopting the technology, it is already rocking the WWW.
Here are two videos from his talk:
Key Takeaways from Google's Think eCommerce
The emphasis was on mobile. It was a fil rouge of the event.
Interesting stuff from the talks:
- Best buy hires social media savvy people on all levels of the company to foster engagement.
- They are integrating Facebook social plugins on their transactional website to allow comments, Likes and recommendations (Levi's just did the same-but this remark is my copyright)
- They are investing heavily in mobile working hand by hand with Google on customized search results ie find the stores in the first dialog box you get on sponsored results
- Mobile has grown more in the last 18 months than PC has in the past 13 years.
- Major takeaway was to have separate Google campaigns for mobile as they tend to deliver more ROI (average 5% more) and to give valuable insights on mobile behaviour.
Keywords to Avoid in Linkedin Profiles
- Futurist
- Guru
- Ninja
- Master
- Expert
- Lion (Linkedin Open Networker)
- Open Networker
- MBA, CMP, PMP, BA, MD, etc (it's so 1978)
- #Connection+ (eg 2000+, 1M+)
- "Accept all invites"
- Your email
- Your telephone number
- Vice president of a two person company (get a better title) Profile Summary
- I love cats and the like (either you are smart with it or who cares!) Websites:
- My Company (put your actual company name)
- My blog (put your blog name instead) Invitation:
- "I'd like to add you to my professional network on Linkedin" (state reason) Why?
Few of them I've done and proved hideous. Some had negative connotation backlash. Some more penalize your SEO. Others are linked to people who constantly send spam and add no value. As a rule of thumb, what works for you is best. Disregard all of the above if your way works in a qualitative, value oriented fashion.
10 Things Linkedin Needs to Change Now
How to Choose a Commercial Social Media Monitoring Tool [Template]
Choosing a Social Media Monitoring tool is a task increasingly more marketers are facing within large organizations or agencies. This post offers a solution to choose commercial buzz monitoring software or platforms.
Why making a sound decision is not as easy as it looks:
- Lots of free alternatives
- Wide range of offers and pricing models
- Relatively new industry
- Crowded vendors market
Free or Paid?
Identifying whether you need a paid or free solution is the first hurdle to overcome.
Small and medium businesses operating in a specific region should think about a free alternative. This would help in understanding the requirements deeper and evaluating the possible ROI of the tool.
If you are looking for free alternatives, refer to Brian Solis post on creating your brand dashboard.
A tool to evaluate alternatives
I adapted a very simple decision matrix that will help you come up with a good choice. Let's look at it in details.
Areas of Concern (Objectives)
What do you need it for? Before spending several thousand bucks for something you'll stop using after three months, think about your objectives. I won't go through the goal setting process as I am sure you are aware of how to do that.
I identified some possible areas of concern within an average organisation:
- PR: the best software for outreach programs and online PR management
- Adoption: the most likely to be adopted within the organisation and foster a social media culture
- ROI: the most price effective that may deliver high ROI
- Customer Service: the most appropriate to perform customer service over social media
Criteria
I broke down the areas of concern into the most popular features available around:
Twitter Sentiment: The ability of the software to automatically analyze twitter mentions about the brand and assign Positive, Negative or Neutral sentiment to them.
Multiuser Access: A large organisation may need access in different markets and one account may not be enough. Different tools have different options.
Language Integration: As per multiuser access, the ability of the software to interpret mentions in different languages may be relevant. This criterion looks at how many languages are supported and how effective is the process of sentiment analysis for those language.
Unlimited Results: Vendors have different approaches to search results. Results here correspond to the number of acquired mention for a specific search.
Unlimited Searches: As for the above, this entry looks at how many search parameters can be set in the software.
Quality of support: As your organization may be inexperienced in using such tool, a strong support is needed to foster adoption and tailor the tool to your organisation needs.
Facebook Integration: The ability to integrate the tool with Facebook fanpages is somewhat interesting given the wide adoption of the tool.
Price: The software price is relevant when looking at adoption and ROI.
Workflow: The software needs to have some level of embedded workflow to facilitate action upon important conversations by all the parties involved.
Influencers: A buzz monitoring tool needs to be able to identify top users and influencers in the social web. That facilitates outreach programs and reflects value of the conversations.
Usability: How easy is the tool to use? Will it be adopted?
Reputation: The reputation of the company is somewhat important given the novelty of the industry.
How to contact a vendor
The best way to do that would be via Twitter. If they walk the talk they should be able to get in touch with you and start a conversation flawlessly.
I got replies by eight different vendors just by saying that I was looking for a social media/buzz monitoring software. Some of them called me over the phone after few hours.
Using the Decision Matrix
Few simple items to look at:
- Criteria. These have been discussed above. You will find them on the left hand side of the matrix.
- Weight. What is the importance of each criterion to your organisation? Maybe you don't care about Facebook Integration or Workflow is essential to get things done. Assign a weight to each criterion on a scale of 1 to 5
- Rating. How does a particular product perform against each criterion?
- Score. The weight multiplied by the rating
- Areas of Concern. On the second worksheet (at the bottom of the screen) you'll notice the criterion re-organized by areas of concerns. You will be able to make a pondered decision according to your needs.
Use of the Template
The file is under Creative Commons Non Commercial and Attribution is required. This is by no mean comprehensive so feel free to publish your own edited version, change it and make it better.
The 'Release Control' Misunderstanding



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