Online Marketing and Social Advertising Consultant
I love to come back to this blog to brag about my achievements. But this is what blogs with your name and surname are for right? It so happens that Collaborate Meetings Magazine has included me in their "40 under 40" list. The magazine put together a list of the 40 future leaders of the meetings industry under 40 years of age. They thought to include your beloved and I am most grateful... Read more
Read More
I published a presentation a week ago that was very well received with over 40K views in less than a week. Here it is. 10 Event Trends for 2012 View more presentations from Julius Solaris For those interested I am holding a free webinar on the presentation on the 25th of January 2012. You can sign up... Read more
Read More
This my featured presentation on Social Advertising at #getsocial11 a social media focussed event that happened in Dublin the 18th of November 2011 organised by @Techspectations an initiative of the Leadership, Innovation and Knowledge Research Centre at Dublin City University. I've Engaged Now What - A Social Advertising Overview View more presentations from Julius Solaris Here... Read more
Read More
I've always been very skeptical on syncing social networks. Each network has it's own language. There is no point in streaming the same message to Facebook, LinkedIn and Twitter at the same time. Not anymore. At least in regards to Twitter and Linkedin synchronisation. LinkedIn introduced some changes to Profiles and Home Page that really make it a mini Twitter. First the Follow... Read more
Read More
Hootsuite published a great case study on their blog about measuring the impact of Social Media for lead generation and acquisition campaigns. What makes the case study particularly brilliant is that I am featured in it :-) I worked with the amazing Nichole Kelly of Full Frontal ROI to analyze the work I've coordinated on a recent campaign. Here it is: Measuring Social Media for... Read more
Read More
I've been talking lately about Social Advertising. After a couple of years playing with it, I am happy to say Social Advertising has revealed itself as a fantastic tool to identify ROI streams. In fact, social networks seem to have fully grasped what was the question most decision makers were asking. What's the ROI of Social Media? I've delivered a presentation to a crowd of 1100 people... Read more
Read More
I don't like to talk about things I haven't tried. That is why I've waited some time to discuss social PPC or Ads or Promoted Content or Sponsored Links. Whatever you want call them. In short my experience tells me that Social Pay Per Click (PPC) is a game changer. It provides scalability and reach. These two little bastards (scalability and reach I mean) were quite tough to get in the... Read more
Read MoreLove it or hate it Social Media is a buzzword that is having an impact. Social media practitioners are hammered, envied, praised and defended. I can call myself someone who has something to do with social although I come from an event planning background and I dedicated my higher education to marketing. I started investigating the possibilities of applying marketing in social media in 2004.... Read more
Read More
LinkedIn has been around for a while now. Despite the great progress of the platform the lameness of some users is still there. You may remember the SEO guy asking for a link on my profile pointing to his website. Enter the Fan Seeker: What is the point mate? I simply don't get it. First of all I don't know who this person is. He got in touch through a shared group. Well no worries... Read more
Read More
