Blog

I've always been very skeptical on syncing social networks. Each network has it's own language. There is no point in streaming the same message to Facebook, LinkedIn and Twitter at the same time. Not anymore. At least in regards to Twitter and Linkedin synchronisation. LinkedIn introduced some changes to Profiles and Home Page that really make it a mini Twitter. First the Follow... Read more

Hootsuite published a great case study on their blog about measuring the impact of Social Media for lead generation and acquisition campaigns. What makes the case study particularly brilliant is that I am featured in it :-) I worked with the amazing Nichole Kelly of Full Frontal ROI to analyze the work I've coordinated on a recent campaign. Here it is: Measuring Social Media for... Read more

I've been talking lately about Social Advertising. After a couple of years playing with it, I am happy to say Social Advertising has revealed itself as a fantastic tool to identify ROI streams. In fact, social networks seem to have fully grasped what was the question most decision makers were asking. What's the ROI of Social Media? I've delivered a presentation to a crowd of 1100 people... Read more

Love it or hate it Social Media is a buzzword that is having an impact. Social media practitioners are hammered, envied, praised and defended. I can call myself someone who has something to do with social although I come from an event planning background and I dedicated my higher education to marketing. I started investigating the possibilities of applying marketing in social media in 2004.... Read more

LinkedIn has been around for a while now. Despite the great progress of the platform the lameness of some users is still there. You may remember the SEO guy asking for a link on my profile pointing to his website. Enter the Fan Seeker: What is the point mate? I simply don't get it. First of all I don't know who this person is. He got in touch through a shared group. Well no worries... Read more

By getting rid of Twitter and embarking in a low information diet I was able to free up one hour a day. I started reading blogs in 2003. It was quite a while ago. Technology was different, tools were different, blogs were different. I recently found myself reading lots of unnecessary and repetitive information. If there was a press announcement, I ended up being exposed to it at least 5... Read more