Julius Solaris BlogJulius Solaris Blog | Julius Solaris Blog

Consulting

Julius Solaris — Mon, 09 Jan 2012 13:22:25 +0000

Social Advertising

Julius Solaris — Mon, 09 Jan 2012 13:18:14 +0000

In the past few years, I’ve had the chance to work on Social Advertising projects for startups and global brands.

Results have always been incredible and I’ve reported on them on a number of occasions.

Clients demand results in exchange of the budgets they dedicate to social media and social media practitioners are obsessed with identifying tangible ROI models in an often fragmented environment.

Who is it for?

If you are starting out with social media, social advertising is a powerful tool to achieve critical mass when your objectives revolve around:

- Boosting Traffic
- Acquire Targeted Leads
- Boost Awareness
- Establish New Revenue Channels

An Example

In this presentation I gave at Dublin City University I highlighted some of the benefits of running a social advertising campaign.

I've Engaged Now What – A Social Advertising Overview

How to Start with Social Advertising

All the major social networks now offer DIY advertising products.

As for all things social, you can give it a spin yourself or you can hire a consultant to guide you through the process.

In the latter case, make sure to get in touch using the contact section

10 Event Trends for 2012

Julius Solaris — Thu, 05 Jan 2012 16:08:37 +0000

I published a presentation a week ago that was very well received with over 40K views in less than a week.

Here it is.

10 Event Trends for 2012

View more presentations from Julius Solaris

For those interested I am holding a free webinar on the presentation on the 25th of January 2012. You can sign up here.

Blog

Julius Solaris — Tue, 03 Jan 2012 15:13:12 +0000

Contact form 1

Mon, 19 Dec 2011 17:04:43 +0000

I’ve Engaged Now What? A Social Advertising Overview

Julius Solaris — Sat, 19 Nov 2011 13:36:56 +0000

This my featured presentation on Social Advertising at #getsocial11 a social media focussed event that happened in Dublin the 18th of November 2011 organised by @Techspectations an initiative of the Leadership, Innovation and Knowledge Research Centre at Dublin City University.

I've Engaged Now What – A Social Advertising Overview

View more presentations from Julius Solaris

Here are the notes:

This presentation is aimed at those willing to work with social, small businesses and those willing to get more out of social media.

Strategy is as important as overhyped. Truth is that sometimes you don’t need a detailed plan. By the time you will implement it the scenario could possibly change. I share the thinking of @GuyKawasaki, read more here.

Nonetheless you need to have an engaging approach otherwise the result is opt out, this is an interesting research ExactTarget did on the reasons why we unfollow brands on Social.

At the end of the day with Social Media the end result is what counts.

My social projects always start with a simple question: What’s the Objective? Is your social media objective Traffic, Revenue, Reach or Customer Satisfaction?

I’ve found out that Social Advertising works specially to generate Traffic, Revenue and Growth.

Social Advertising is ideal for those with limited audience, time ad resources.

Your Social Advertising options span from Facebook to LinkedIn covering all social networks.

@eMarketer tells us that in 2012 3.9$B will be spent on Advertising on Social.

3 reasons to choose Social Advertising: it’s Measurable, it’s Accurate, it delivers organic clicks.

Let’s have a look at Twitter Ads. The analytics are quite detailed and cover engagement metrics on top of traditional campaign indications. I love how Twitter allows the advertiser to segment the audience to further target them in ads. It also suggests the most followed accounts by your followers. This is an extremely helpful benchmarking exercise.

In terms of Organic opportunities, this study by Nielsen – although on Facebook – sums up very well the impact of context for organic opportunities as well as increased Awareness, Recall and Purchase Intent.

I’ve calculated that Social Advertising is 12 times cheaper than traditional social campaigns. This obviously depends on the context, budget and market you are operating in.

© Julius Solaris for Julius Solaris Blog, 2011. | Permalink | No comment | Add to del.icio.us
Post tags: facebook, facebook ads, google ads, remarketing, social advertising, social media marketing, social media strategy, social networks, twitter, twitter ads

Home

Julius Solaris — Mon, 05 Sep 2011 07:44:42 +0000

Worked with a number of meetings and conventions as event marketing manager. The work involved marketing communications for $1500+ events in the pharma and education sectors. Developed websites, brochures and marketing strategy.

For:

Consultancy

Julius Solaris — Mon, 05 Sep 2011 07:44:13 +0000

[contact-form-7]

Julius Solaris — Mon, 05 Sep 2011 07:44:13 +0000

Hello and welcome the blog of Julius Solaris, a marketing professional dedicated to social media and events. This is my personal blog where I write about Social Media and Social Networks, Technology and the Internet. You can contact me here Work Responsible for delivering social media activities for RS Components, a FTSE 250 company that in 2009 had £974.6m in revenues and a headline profit of £86.6m with 1.5 million customers around the world. . Seven years Marketing Communication experience in a digital agency client-facing role as well as client side and four years experience delivering business critical social media marketing services. Capabilities encompass starting and growing digital agency business; managing e-Commerce marketing through social media, social networks; building online communities and outreach programs. Blogger and speaker in the event industry. Founder of www.eventmanagerblog.com. Delivered insights over the years about emerging trends in event planning, event technology and marketing. More Info: Contact Julius Solaris Visit Julius Solaris Portfolio Coffee When you say coffee I think ristretto or macchiato. I brew with a Rancilio MissSilvia, by far the best small espresso machine on the market. Helvetica and Quentin Tarantino I am obsessed with simplicity in design and awesomeness in film. Connect…