Measuring the ROI of Social Media for Lead Generation

by Julius Solaris on July 14, 2011 • No Comments

Hootsuite published a great case study on their blog about measuring the impact of Social Media for lead generation and acquisition campaigns.

What makes the case study particularly brilliant is that I am featured in it

I worked with the amazing Nichole Kelly of Full Frontal ROI to analyze the work I’ve coordinated on a recent campaign.

Here it is:

Measuring Social Media for Lead Generation

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