Twitter and StumbleUpon Advertising
As eCommerce Marketing Executive – Social Media at RS Components I have had the opportunity to direct advertising campaigns on StumbleUpon and Twitter advertising platforms. RS has been within the first 200 Twitter Advertising Partners Worldwide. I experienced first hand the power of social advertising to create tangible ROI.
RS Social
As eCommerce Marketing Executive – Social Media at RS Components I have developed RS Social. Rs Social is the social media portal of RS. The portal aggregates all the social media accounts and activities of RS Components. It features blogs, iPhone apps, Twitter accounts. It has an employee only backend with microblogs, forums, wiki and internal blogs.
DesignSpark – ArduinoDevCamp
Developed outreach strategy for DesignSpark.com – a community for electrical design engineers. Devised the growth strategy and social media friendliness of the community. Organized the ArduinoDevCamp to involve influential Arduino users within the community.
blur Marketing
Set up blur Marketing, a crowdsourced digital agency for blur Group. Involved from early stages in setting up a community of freelancers to crowdsource Social Media and Event projects. Responsible for creating the concept and testing the process. Made the agency financially viable in the first 9 months and added caliber and reputation to its portfolio by sourcing work with companies such as Xing and the Financial Times Conferences.
amiando
Acted as Online Evangelist for amiando an online event ticketing platform. Involved the wider community of event planners to use the platform and adopt it for their events. Coordinated a series of 10 events around the world sponsored by the company.
Event Manager Blog
EventManagerblog.com is the first blog for event planners. I started the blog in 2007 and grew it to be one of the most reputable sources for event technology and social media. The blog counts on thousands of subscribers and is one of the top 50 marketing blogs in the UK.
Event Planning & Management Group Linkedin
A 40,000 members group on Linkedin for event professionals. Managed by 5 volunteers and with a continuous volume of UGC, news and discussions. The LinkedIn Event Planning & Management Group has become a reference for the event industry, matching by size and quality most private associations.
ecoCamp
Developed, organized and promoted ecoCamp a barCamp about sustainability and the environment. Executed the event in Italy, London and Coventry (UK). The event has always delivered a great social and traditional media resonance.
Natuzzi
Acted as Worldwide Advertising Supervisor. Making sure that all advertising in point of sale and print was on brand. Liaising with area managers covering 70 countries.
Independent Event Professional
Worked with a number of meetings and conventions as event marketing manager. The work involved marketing communications for $1500+ events in the pharma and education sectors. Developed websites, brochures and marketing strategy.
