Julius Solaris

@tojulius | Digital Nomad | Coffee Lover 
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September 18, 2009

Loving the Concept of Customer Development

During my experience with blur Marketing I have been experiencing a lot what developing our service mean.

We've been testing and integrating feedback. At the same time we where developing our customers along with our service. We were getting them to grow and change with the service we were offering.

A great article by Venture Hacks explains what Customer Development is and how Steve Jobs applies it.

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Filed under  //   marketing  

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August 19, 2009

Would You Read This Post?


Douglas White on Social Media Today published a great study on engagement on twitter and online forums.

What appears to be working extremely was:

  • Threads were created as questions so as to elicit a response
  • Forum entries were written in a conversational manner. Not all entries contained brand messages
  • Replies to comments from readers were followed up and brand messages were included when appropriate
  • The brand message was included at least once in all conversations

I strongly suggest you read the rest of the article, impressive numbers!

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Filed under  //   community management   marketing  

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August 12, 2009

Build a Brand - Interesting Experiment

Stumbled Upon Build a Brand which appears to be a rather interesting service enabling brands to implement a branding strategy in few clicks.

They are in private beta so I'll be able to tell you more once they let me in.

Although I can see where they are coming from and the one click blogging a la posterous model could be easily transferred to branding, at least for small companies.

Let's see what happens

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Filed under  //   branding   entrepreneurial   ideas   marketing  

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