I attended Google's Think eCommerce conference and decided to make a small post summing up key takeaways.The emphasis was on mobile. It was a fil rouge of the event.Interesting stuff from the talks:- Best buy hires social media savvy people on all levels of the company to foster engagement. - They are integrating Facebook social plugins on their transactional website to allow comments, Likes... Read more
Read MoreJulius Solaris Blog
Online Marketing and Social Advertising Consultant
Posts tagged "marketing"
Loving the Concept of Customer Development
During my experience with blur Marketing I have been experiencing a lot what developing our service mean.We've been testing and integrating feedback. At the same time we where developing our customers along with our service. We were getting them to grow and change with the service we were offering. A great article by Venture Hacks explains what Customer Development is and how Steve Jobs applies... Read more
Read MoreWould You Read This Post?
Douglas White on Social Media Today published a great study on engagement on twitter and online forums. What appears to be working extremely was:Threads were created as questions so as to elicit a response Forum entries were written in a conversational manner. Not all entries contained brand messages Replies to comments from readers were followed up and brand messages were included when... Read more
Read MoreBuild a Brand – Interesting Experiment
Stumbled Upon Build a Brand which appears to be a rather interesting service enabling brands to implement a branding strategy in few clicks.They are in private beta so I'll be able to tell you more once they let me in. Although I can see where they are coming from and the one click blogging a la posterous model could be easily transferred to branding, at least for small companies.Let's see what... Read more
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