Blogs, twitter, Facebook. It’s the Social Media Mantra (SMM).
99% of the buzz out there is about SMM. It will be very tough to find any information about other forms of communication, which are social but don’t involve the popular SMM.
There has been a lot of shaking lately on how to choose your Social Media consultant. Have a look at some links below:
– How To Tell If Your Social Media Consultant Is A Lemon (Hey Suw, when is the interview gonna be released?)
Although some contributions you will Google are more valuable than others (specially those coming from ex-biologists turned marketing experts), I agree on the fact that the approach is flat.
You will likely get advice on the SMM, partly because clients expect that (10%), mostly because when you have no clue, you play safe (90%).
Truth is that there are other forms of social communication you and your consultant are actively ignoring. Let’s have a look.