Event Marketing, Technology and Social Media, 10 Trends to Watch

It’s been a while I haven’t touched on events. 6 months ago I began a full online position and I have been captured by the wonders of Geektown, experimenting, discovering and developing.
I guess that no matter how hard I try, the interest for events is still there and my ‘quite strong’ opinions (well, maybe strong in 2007 when I started blogging about events) are still there.
I thought it’d be good to throw a post about trends in events marketing to the Interwebs and see what happens. Let me clarify that I haven’t been active in the community for a while, therefore some ideas may sound like duplicates, nonetheless I love to feel the freedom to publish them here. Also bear in mind that my focus is social media and technology for events.  (BTW There is no need to miss me anyway since you got great advice coming from @Jeffhurt @samueljsmith @ready2spark @MichelMcCurry @ConfBasics @mmcallen and the #eventprofs gang.)
Here it is:
1. More
I want more. One day is not enough. 3 days are not enough either. I want more event series. I want to connect more often to my community offline. One-off is passé. Give me more tweetups, meetups, -Camps and Drinks.
2. I don’t care about you
You being the event planner. The fact that you are dressing in a fancier than average, eclectic way does not make you a star. I want you to hand over the event control to the me. I want you to enable me to organize your event tweetup, meetup, -Camp and Drinks. So that when we meet at the main event I’ll feel greatly involved.
3. Reduce, Reuse, Recycle
Over-Twitter, Over-Facebook, Over-Ning. Step back and relax. I don’t want you to be hypertech, I want you to know what social networks I am on and I want you to invest in creating channels for me at the event. That’s it. I don’t want to be submerged with ad-hoc communities, 300 hashtags and 15 streaming services. Choose wisely.
4. Your Database Sucks
In 2 years time, if you rely on a polished email database, you’ll be in serious trouble. Why don’t you start your social networking database and nurture relationships on Twitter, Linkedin and Facebook? Social CRM FTW!
5. Twitter is for PR, Linkedin is for Business, Facebook is for Personal
Keep thinking like that and you’llbe in the pond where everyone else is fishing. I use Facebook for Business, Twitter for Personal and Linkedin for PR. You’ll be amazed at the results. Think Different.
6. Video for All
Give it away. There is no way that secluding video content is going to help your event being more profitable or successful.
7. Touching is the New Black
We watch and read so much online that touching real people is becoming rare. Touching my heroes (being them artists or speakers) and my true peers is what I want to pay for. Make it exclusive (i.e. TED) and you’ll be able to retire young.
8. Mobilize
Give me some mobile juice. Make me watch your live video and feed from my mobile, so I can feel part of it. Next time I will be available, I will make sure I pay full price to be there.
9. I want to be the Mayor
I’ll do whatever it takes to become the Mayor. I’ll enter competitions, I’ll give you my email address, my demographics, I’ll authorize you to stream promotions to my updates and much more. How can I become mayor of your event?
10. How can I Make Your Event Better?
How can I help? Can I shoot video for you? Can I take pictures? Can I blog about it? Can I let my thousands of followers know? I am sure you have a system in place to support my needs and benefits from them.
If you have questions or comments about this post, get in touch via Twitter or Linkedin
Photo by http://www.flickr.com/photos/grafixer/ via Flickr
Author: Gerrit Heijkoop

True, true, lovin’ it!Nice summary Julius.

Author: Gerrit Heijkoop

True, true, lovin’ it!Nice summary Julius.

Author: Julius Solaris

Thanks Gerrit 🙂 

Author: Julius Solaris

Thanks Gerrit 🙂 

Author: Andy Bargery

Julius, so to point 4. Your Database Sucks – are you predicting the death of email marketing at the hands of social media? And point 2. I love the idea that I can give control away in exchange for more engagement and better events. Cracking.

Author: Andy Bargery

Julius, so to point 4. Your Database Sucks – are you predicting the death of email marketing at the hands of social media? And point 2. I love the idea that I can give control away in exchange for more engagement and better events. Cracking.

Author: Julius Solaris

Thanks Andy,re:point 4 I was caught by this post http://www.businessinsider.com/chart-of-the-day-social-networking-vs-email-usage-2010-4 ThanksJ

Author: Julius Solaris

Thanks Andy,re:point 4 I was caught by this post http://www.businessinsider.com/chart-of-the-day-social-networking-vs-email-usage-2010-4 ThanksJ

Author: ShannonBoudjema

Brilliant summary. I completely agree and resonate with every point you raise here. The online/offline component to social networks will be a far more compelling draw and a key trend we’ll be seeing over next 6 to 12 months… I’m invested in a project right now that may have some very cool synergies with your passion… I wonder if it warrants opening up a conversation. Glad I found you on twitter… and discovered you blog. Have a good one! S.

Author: ShannonBoudjema

Brilliant summary. I completely agree and resonate with every point you raise here. The online/offline component to social networks will be a far more compelling draw and a key trend we’ll be seeing over next 6 to 12 months… I’m invested in a project right now that may have some very cool synergies with your passion… I wonder if it warrants opening up a conversation. Glad I found you on twitter… and discovered you blog. Have a good one! S.

Author: nickbalestra

Good Points you made there! Nice to see that after “The quest for an open source, free, complete event management software” we still on the right track! Keep it flow Julius

Author: nickbalestra

Good Points you made there! Nice to see that after “The quest for an open source, free, complete event management software” we still on the right track! Keep it flow Julius

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