There was a time when I was extremely impressed with Lovemarks – kind of shaped my MarCom perception. I dropped its commandments in favor of No Logo and the Cluetrain Manifesto. They captivated my attention and influenced my future business course of actions.
For some reason I remained kind of a fan of Saatchi and Saatchi.
That reason may be www.theimpossiblebrief.com/
The project is a bit out there and it could have been a bit more focussed (prize vaguely relevant and partnership with some International Government Body would have been cool), but they are dead right this could be a great way to go.
Some nice inputs are already flowing:
Hopefully it won’t end up like MTV’s TJ.
Photo Credit:Bart Claeys