I don’t usually write book reviews. I won’t start now. In fact I am writing as a fan, a disappointed fan.Getting new Seth Godin’s books is like a ritual. I pre-order them months in advance and sometimes pay premium to get them as soon as possible. I don’t usually pay for content apart from Wired and the Railway live updates. What I do with Seth is a huge exception.
When Seth Godin (if you don’t know who he is you gotta a bit of catch up to do) released ‘Linchpin. Are you indispensable?’, I was thrilled.After all Tribes met the expectations and watching him live in London revamped the hype. Welcome Tim Ferriss! As soon as I started reading I couldn’t stop thinking Seth made a major shift in the genre. The book has little to do with marketing and lots to do with personal development. Which is great, but not what you expect from Seth Godin. To make things worst, I got the feeling of a bad version of the 4 hour Workweek, mainly for the lack of practicality. It actually takes the worst bits of Tim Ferriss’ beatseller and emphasize them. You know mate, we read Cialdini! Another major jaw dropping moment are the influence/persuasion/ reciprocity chapters of the book. Whoever read Cialdini’s work (lots of people out there) is well aware of what Seth’s is selling as ‘groundbreaking’. Nothing new there really. Of course Seth’s storytelling is great but it lacks substance. Final Remarks I wasn’t expecting this book to be published so quickly, as Tribes was still hot. Apparently neither was Seth. It seems more like a “let’s keep the momentum high” exercise, rather than an “idea worth spreading”. Quentin Tarantino had debacles, my favourite barista sometimes messes my coffee. It doesn’t mean I am not a fan anymore, but please let’s go back to the basics mate!