Tag: marketing

Saatchi & Saatchi and The Worst Good Idea of All Times

Saatchi & Saatchi and The Worst Good Idea of All Times

There was a time when I was extremely impressed with Lovemarks – kind of shaped my MarCom perception. I dropped its commandments in favor of No Logo and the Cluetrain Manifesto. They captivated my attention and influenced my future business course of actions. For some reason I remained kind of a fan of Saatchi and Saatchi. That reason may be www.theimpossiblebrief.com/ […]