Releasing Control is a tough process.
Releasing control is not for everyone.
When you dedicated 25 years of your career trying to release the perfect message, giving it all away is a rather mind wrecking experience.
But wait, here's some good news. Releasing control is not the key factor to succeeding online. Yeah it helps baking the cake, but it is no cherry on top.
What decides your success is taking care of the dark side of your business.
Sure, when you dedicated 25 years of your career trying to hide weaknesses, taking care of them is a rather mind wrecking experience.
But wait, some more good news. Taking care of your weaknesses makes you invulnerable.
If your customers will decide to attack your brand online, they will burst like the softest ball. Because you have nothing to hide.
Negativity will always be there, online and offline. How truth that negativity is makes the difference.
Photo via Flickr by H4NUM4N